BBC Earth approached us with the brief : stop the scroll with bite-sized science stories that make you reconsider what you think you know about the world.​​

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Is the moon an egg? Yes, kinda.  How much does a cloud weigh? a hole lot of tonnes.  And what’s the most distant star you can see with the naked eye? Not as far as you might think. 

These were just a few of the questions at the heart of Think Again, a ten-part vertical video series produced for BBC Earth’s social platforms.

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Each film paired bold visuals with a stripped-back colour palette and a sharply defined aesthetic—designed not just to inform, but to intrigue. The series was the result of weeks of research, concept development, and visual experimentation,  offering fresh perspectives on everything from planetary physics to the hidden complexities of everyday weather.

In an age of infinite content, Think Again aimed to slow viewers down—if only for 60 seconds—and invite them to look a little closer.

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